Information
By
1958, Mattel had become a leading maker of action toys
for boys and saw Lili as a perfect way to even the market
and collect more parents' money. After buying all rights
to Lili and various studies of the market, they transformed
blonde Lili into brunette Barbie, the paradigm for little
girls. In a study where 100 mothers and daughters were
shown the Barbie separately, nearly all the mothers said
that the Barbie Dolls were too mature looking and didn't
want their children playing with them (let alone buying
them). Nearly all of the girls in the study said that
they loved the doll and wanted to own one.
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